Methodologies

Desk research

Secondary data is collected from pre-exisiting reports or statistics in order to produce valuable pictures. This doesn't need any fieldwork. 


Focus groups

A research technique used to collect data through group interaction on a specific topic. People with relevant experience/knowledge/skills are selected to provide in-depth insights.

Depth interviewing

Detailed interviewing of consumer/respondent which further enables validation of research as respondent's own perspective is incorporated into the reserach agenda.

Observation

One of the oldest techniques in market reserach; observation is nothing, but mystery shopping done with the help of modern, electronic devices.






Sampling & statistics

For market reserach happening on a large scale and involving large number of respondents, sampling enables to take a small proportion of the total population and to establish a result that is representative of the whole. Statistical modelling is further used to derive the importance of factors that drive customer satisfaction. 

Questionnaire design

Structured questionnaire is designed by targeting client's needs which in turn helps to extract specific information from respondents.






Face to face interviewing

Interviewing the respondents face to face enables them to give more time to consider their answers. Such interviews give greater understanding of answers by studying the respondent's eye contact and body language.


Telephone interviewing

This technique is used for uncomplicated, structured interviews. It is cost-effective and can target a wide range of respondents spread geographically.




Self-completion questionnaires

Physical questionnaired designed to obtain ansers from respondents. They are an ideal, simplified tool for solo researchers as there is no requirement for a field force of interviewers.


E-surveys

A powerful qualitative tool to collate information from relevant, focused groups of respondents or alternatively from anonymous, but genuine repondents.


Data analysis

Qualitative and quantitative data analysis is done by researchers and by using certain softwares in order to derive an accurate outcome.



Reporting

Simplified, precise reporting is done to communicate the findings clearly which in turn leads to firm conclusions and recommendations.



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