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Read more about Mystery Shopping & its Types


Known by various names like Secret Shopping, Secret evaluation, undercover shopping, shadow shopping or phantom shopping, the term Mystery Shopping essentially refers to visiting any place or business anonymously (hence the word 'Mystery') with an intention of reviewing it against a standard or the laid down organizational procedure. It is a unique and common tool used by many company to gauge there, and, at times, the competitors service standards and customer experience.

People who perform Mystery Shopping are referred to as Mystery Shoppers or Mystery Evaluators and get paid on per shop/audit basis post the successful submission of their reports along with requisite proofs. Mystery Shopping helps businesses and organizations to identify areas that need improvement. It is a very important tool in any business's arsenal. Mystery Shopping serves just as a blood test diagnostic of any organization, bringing out the deficiencies in the areas of operations. There are various forms of Mystery evaluations.