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Market Research

Paint a bigger picture of where you stand and where you can be. Hybrid quantitative and qualitative research to know your competition, and win over it.

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Field agents & shoppers

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Cities in India

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Countries

Market Research
350+ cities22+ countries
Market insight, end to end

Market insight, end to end

FloorWalk helps you gather Market Insights and lets you paint a bigger picture of where you stand and where you can be. With our hybrid techniques of quantitative and qualitative research, we help our customers in not only knowing their competition, but also to win over them.

  • Quantitative and qualitative research
  • Segmentation, surveys, financial and pricing research
  • Field data collected across India
Hybrid research, one partner

Hybrid research, one partner

Quantitative work tells you how many and how much; qualitative work tells you why. FloorWalk combines both, using our field network for on-ground data collection and our platform for checked, comparable reporting.

  • Field data from 350+ Indian cities
  • AI and human quality checks on every response
  • Dashboards and PDF/Excel reports

Our Market Research Services

Click through to see what each one covers.

Market Segmentation

Market Segmentation

Floorwalk divides consumers based on their demographic, behavioral, psychographic or firmographic traits to study their responses to marketing strategies.

  • Demographic
  • Behavioral
  • Psychographic
  • Firmographic
Explore Market Segmentation

Why Brands Choose FloorWalk

Hybrid methods

Quantitative and qualitative research combined for a fuller picture.

On-ground reach

500,000+ field agents and shoppers across 350+ cities in India.

Checked data

AI checks and our quality team review data before it is reported.

Decision-ready

Findings mapped to the decisions you need to make: pricing, segments and markets.

How It Works

1

Define the problem

We identify and formulate the research question with you.

2

Design the research

Approach, sample and data collection method are agreed.

3

Collect the data

Our field network gathers data across your target markets.

4

Analyse & present

Data is analysed, interpreted and presented as clear findings.

Powered by FloorWalk software

Geo-stamped evidence, AI quality checks and live dashboards

Every audit runs on our in-house platform, with up to 95% of the process automated.

Explore the software

Frequently Asked Questions

Have another question? Talk to our team.

Market segmentation, market surveys, financial research and pricing strategy research, using both quantitative and qualitative methods.

Ready to see your stores through your customers' eyes?

Tell us what you want to measure and we'll design the right programme for your brand.