Case Study : Apparel & Ethnic Wear Brand

Manyavar & Mohey are India’s own brand in ethnic wear and traditional festive clothing. The objective of this activity was to check the selling skills and performance of the franchises for Manyavar outlets. The franchise staff was being audited on the lines of their selling skills and product knowledge. The motive was to understand whether the staff is compatible enough to understand all customer queries and stand by the brand reputation.

In the first month, Certain stores the staff energy level and selling skills was a major problem and to address that the staff was given formal training on the outcomes of mystery audit reports. The scores increased next month on the same parameters.

In the second month, More intense scenarios were created and staff situation handling skills were tested.

The stores were audited on a monthly basis on weekdays and weekends separately to understand approach on peak and non-peak hours.