Awareness is the extent to which customers are able to recall or recognize a brand. The consumer’s ability to recognize or recall a brand is central to making purchase decisions
Advertising research is the systematic gathering and analysis of information to help develop or evaluate advertising strategies, ads and commercials, and media campaigns
A business model in which a distributor network is needed to build the business. Usually such businesses are also multilevel marketing in nature in that payouts occur at more than one level.
An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business
Market entry strategy is a planned distribution and delivery method of goods or services to a new target market. In the import and export of services, it refers to the creation, establishment, and management of contracts in a foreign country.
Tracking studies allow business owners to measure brand awareness, monitor customer satisfaction, study consumer sentiment concerning a new product or service, or analyze the effectiveness of a particular marketing campaign.
Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.
Brand performance is the result of desirability and profitability in a brand. Brand performance delivers top-line growth while reducing costs to improve the bottom line.
Market share represents the percentage of an industry, or a market's total sales, that is earned by a particular company over a specified time period. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors
Market mapping can help companies locate problem areas and figure out the source of problems by examining related variables.
Industry analysis, for an entrepreneur or a company, is a method that helps it to understand its position relative to other participants in the industry. It helps them to identify both the opportunities and threats coming their way and gives them a strong idea of the present and future scenario of the industry. The key to surviving in this ever-changing business environment is to understand the differences between yourself and your competitors in the industry and using it to your full advantage.
What is B2B Market Research and Analysis. B2B stands for business-to-business, is a process of selling products or services to other businesses. Competitive analysis is extremely important to build B2B strategies as they help highlight where you're having success and your weaknesses against your competitors.
Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.
Retention marketing is a strategy that markets to existing customers. It focuses on bringing back customers who have already done business with a brand and keeping customers who are already connected to a brand through a recurring subscription or membership
The goal of promotion strategies in marketing is to make the public aware of your product, to influence them to purchase it, and to establish a long-term relationship that will make them repeat customers.
It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."
A term covering a variety of computerized self-administered survey modes implemented using different Internet services. The most common Internet survey modes include e-mail surveys, Web surveys, WebTV surveys, and mobile Internet surveys. Of these, Web surveys are currently the most widespread.
Customer feedback is information provided by clients about whether they are satisfied or dissatisfied with a product or service and about general experience they had with a company. Their opinion is a resource for improving customer experience and adjusting your actions to their needs
"Employee satisfaction" is the term used to describe whether employees are happy and fulfilling their desires and needs at work. Many measures purport that employee satisfaction is a factor in employee motivation, employee goal achievement, and positive employee morale in the workplace.
Data Collection Definition. Data collection is defined as the procedure of collecting, measuring and analyzing accurate insights for research using standard validated techniques.
Just after advertising and promotions is the step of evaluating these aspects to test its effectiveness and to make alterations for better impact.
Customer acquisition refers to gaining new consumers. Acquiring new customers involves persuading consumers to purchase a company’s products and/or services
Customer acquisition refers to gaining new consumers. Acquisition Research refers to the set of methodologies and systems for managing customer prospects and inquiries that are generated by a variety of marketing techniques.
Price sensitivity can basically be defined as being the extent to which demand changes when the cost of a product or service changes. The price sensitivity of a product varies with the level of importance consumers place on price relative to other purchasing criteria.
It is a technique for estimation of probable demand for a product or services in the future. It is based on the analysis of past demand for that product or service in the present market condition
Product development is the entire process of designing, creating, and marketing new products or existing products with new features
Market assessment is a detailed and objective evaluation of the potential of a new product, new business idea or new investment. It is a comprehensive analysis of environment forces, market trends, entry barriers, competition, risks, opportunities and the company's resources and constraints.
Setting an appropriate price is not only limited to yielding profit, but is also used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.