Services

industries
methodologies
case-studies
services
Market Research cycle

Awareness

Awareness is the extent to which customers are able to recall or recognize a brand. The consumer’s ability to recognize or recall a brand is central to making purchase decisions

Advertising Research

Advertising research is the systematic gathering and analysis of information to help develop or evaluate advertising strategies, ads and commercials, and media campaigns

Identifying a Marketing Network

A business model in which a distributor network is needed to build the business. Usually such businesses are also multilevel marketing in nature in that payouts occur at more than one level.

Preparing Marketing strategy

An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business

Market Entry

Market entry strategy is a planned distribution and delivery method of goods or services to a new target market. In the import and export of services, it refers to the creation, establishment, and management of contracts in a foreign country.

Market Tracking

Tracking studies allow business owners to measure brand awareness, monitor customer satisfaction, study consumer sentiment concerning a new product or service, or analyze the effectiveness of a particular marketing campaign.