Anytime Fitness is a 24-hour health & fitness club. The company operates over 4,000 franchised locations in 50 countries. The gym facilities are open 24 hours a day, 365 days out of the year. The objective of this activity was to do a web enquiry, inquire about membership and offers of the gym and conduct a visit at the gym. Shopper needs to check whether the staff explains all offers, facilities and membership plans. The motive was to understand whether the staff is compatible enough to understand all customer queries and stand by the brand reputation.