Electronics Industry

Analyzing the approach for mobile sales across different geographies with respect to retailer recommendation with preferred Price & Brand

The Challenge


When a global mobile manufacturing company was ready to roll out its new models in the market, FloorWalk worked as their most trusted partner to execute this project in 40+ cities across India. The project requirement real-world visits to different dealers and distributors across India – from retail outlets to stores to understand the branding, mobile pricing & Preferred brands.


The Approach


FloorWalk assembled a shopper force to visit shops & distributors across 40 cities. Our team scheduled, executed and managed over 500 mystery shops in 1 month while navigating the nuances of local market conditions and requirements. In particularly challenging markets, we enhanced our data gathering efforts by adding industry-certified Shoppers who used in-depth experience to make sure the job was done right.


The Process


FloorWalk developed a custom approach through the use of our in-house software to assign and align the distributors, training the staff and making structures plan and strategy for extracting information for retails. FloorWalk also tracked the visits online and reported them timely by analyzing reports and producing actionable insights. The process allowed FloorWalk to bundle information for 500 stores understands the retailer's recommendation for brands, the prices for different brands sold and distinguishing brands that sell at different prices across 40 cities in 1 month.


The Results


Within 48 hours of shop completion, each report was translated, proofed and delivered to the client ensuring they had the most up-to-date information and results. At the conclusion of the project, Our client was given a proof 40% of the retailers prefer our clients brand whereas other retailers preferred competition in certain price categories. This gap was calculated and shared with the client to finally devise strategies for marketing and sales of a newly launched phone series.


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