Floorwalk, a leading Marketing Survey Company, carries out market surveys to give you a thorough understanding of where a specific product/service stands from a consumer's point of view by emphasizing on the consumer's needs or preferences.
Our Market Survey Methodologies
Desk research
Secondary data is collected from pre-exisiting reports or statistics in order to produce valuable pictures. This doesn't need any fieldwork.
Focus groups
A research technique used to collect data through group interaction on a specific topic. People with relevant experience/knowledge/skills are selected to provide in-depth insights.
Depth interviewing
Detailed interviewing of consumer/respondent which further enables validation of research as respondent's own perspective is incorporated into the reserach agenda.
Observation
One of the oldest techniques in market reserach; observation is nothing, but mystery shopping done with the help of modern, electronic devices.
Sampling & statistics
For market reserach happening on a large scale and involving large number of respondents, sampling enables to take a small proportion of the total population and to establish a result that is representative of the whole. Statistical modelling is further used to derive the importance of factors that drive customer satisfaction.
Questionnaire design
Structured questionnaire is designed by targeting client's needs which in turn helps to extract specific information from respondents.
Face to face interviewing
Interviewing the respondents face to face enables them to give more time to consider their answers. Such interviews give greater understanding of answers by studying the respondent's eye contact and body language.
Telephone interviewing
This technique is used for uncomplicated, structured interviews. It is cost-effective and can target a wide range of respondents spread geographically.
Self-completion questionnaires
Physical questionnaired designed to obtain ansers from respondents. They are an ideal, simplified tool for solo researchers as there is no requirement for a field force of interviewers.
Online surveys
A powerful qualitative tool to collate information from relevant, focused groups of respondents or alternatively from anonymous, but genuine repondents.
Data analysis
Qualitative and quantitative data analysis is done by researchers and by using certain softwares in order to derive an accurate outcome.
Reporting
Simplified, precise reporting is done to communicate the findings clearly which in turn leads to firm conclusions and recommendations.
Read More about Conducting a Market Survey
The market survey methodology is often used within the things wherever the first knowledge or first-hand knowledge is needed to forecast the demand. Such scenario exists once the corporate desires to introduce a brand new product or a brand new variant into the market; then it resorts to the first knowledge. Similarly, the corporate getting in a brand new business depends on the market survey to forecast its demand or sales.Since, there are not any past records out there with the firm, therefore it's to gather data from the market or from the purchasers on to forecast the sales. Usually, the businesses conduct the survey among the sample of customers to grasp their buying capability, attitudes and buying habits. Sometimes, the channel partners are surveyed to grasp their attitudes, possible purchases, and therefore the overall business trend.
Often Marketing research companies use the word as a word of marketing research, however this can be not correct.In fact, the market survey is one in all the techniques getting used within the marketing research. The main advantage of the market survey methodology is that it helps in gathering the initial or primary knowledge specific to the matter involved.But , a group of primary knowledge might be long still as dearly-won. Entrepreneurs specialize at making innovative ideas for brand spanking new product and services, however ideas that sound smart on paper don't seem to be continuously smart in observe. Determining what customers wish and planning product and services that fulfill those desires is important to the success of a business. Businesses use market surveys to collect data that aids in marketing research.
