Market research and marketing research are basically two different terms judging from the meaning, purpose, dependency, involvement, nature, and so on. Market Research refers to the process of collecting information regarding the market, like consumer needs, preferences, interests, behavior, market trends, and so on.

Meanwhile, marketing research is the scientific and objective research of the entire marketing process involving the information collections, analysis, communication, as well as the information utilization in order to help the management team in decision making as well as solving marketing problems.

The Differences Based on Core Definition 

Market research typically plays an important role as a guide that helps researchers to understand their customers, competitors, markets, needs, products, etc. Through market research, they want to know the feasibility of the new products in the target market.

In market research, there are various research techniques used in identifying the chances of success, including brand research, consumer insights, product testing, and so on. When conducting market research, there are key steps must be followed by researchers, such as:

• Identifying the problem(s)
• Deciding who will conduct the research
• Selecting a technique for the research
• Collecting information
• Organizing, interpreting, and analyzing the research results
• Making a decision

Meanwhile, in marketing research, the whole process of research is to determine the proper solution to a marketing problem facing the company. It plays a role to identify the consumer demand and their expectations from a certain product or service, as well as, an effective and efficient way to meet their needs. Marketing research generally involves these following activities:

• Market and customer research
• Product research
• Pricing research
• Promotion research
• Sales research
• Campaign research, and
• Distribution channel research

The process of collecting information in marketing research involves:

• Identifying the problem(s)
• Making decision alternative and objectives
• Collecting information
• Organizing and analyzing the results
• Making a presentation regarding the research results
• Making a decision

Key Differences between Market Research and Marketing Research:-

Market research and marketing research may be a bit difficult to differentiate, but these following explanations will help you to understand the key differences between the two of them:

1. On the market research, you study the entire market and target consumers’ behavior while in marketing research, it requires a well-planned study, analysis, and interpretation of marketing problems in order to help in decision making.
2. Market research involves a study of the marketplace and the buyer’s behavior within the market. On the other hand, marketing research involves all elements of marketing.
3. Market research is a branch of marketing research while marketing research is an element of a marketing information system. 
4. The market research scope is limited which is on the market and consumer behavior only while marketing research involves the entire marketing process, from advertising, pricing, packaging, policymaking, the market, and so on.
5. Market research is a dependent study, while the marketing market is an independent one.
6. Speaking about the purpose, market research is conducted in order to identify the viability of a new product or service in the target market while marketing research is to determine effective decisions on marketing activities