Purpose and background: B2B stands for business-to-business, which is a method of marketing merchandise or services to different businesses. Competitive analysis is extremely important to build B2B strategies as they help highlight where you're having…
How to plan your Inventory
Purpose and background: Distribution strategy is regarding how effectively a firm gets its product to customers and end users. Firms will sell their product on to the buyer (direct distribution) or through intermediaries (indirect distributions).…
Competitor Study for better understanding
Purpose and background: Industry analysis, for an entrepreneur or a company, is a method that helps it to understand its position relative to other participants in the industry. It helps them to identify both the…
Track your Brand’s Share
Purpose and background: Market share represents the proportion of a business, or market's total sales that's attained by a specific company over a fixed period of time. Market share is calculated by taking the company's…