Marketing is the most familiar term in the business sphere. It involves essential strategies to improve sales and business operational performance. On this article, we will take a look at the definition of marketing and what types of marketing that are commonly used in most businesses.
What is Marketing?
Marketing is all activities and processes to create, communicate, and deliver a brand’s offerings to target customers. Best examples of marketing in business are television commercials, billboards, and magazine advertisements. Marketing may involve celebrities for endorsements, catchy slogans or phrases, memorable packaging or graphic designs, and media exposure.
Different Types of Marketing
There are different types of marketing a company can pursue, ranging from the traditional and modern one. It plays an essential role in the company’s success. These days, people have come up with more creative marketing strategies for their products and services.
Here are types of marketing that are still commonly used today:
Permission Marketing
It is a marketing approach to sell products and services to prospective customers who agrees to receive marketing information in advance. This type of marketing usually uses email addresses as the platform to send marketing information. It is more cost-efficient as you only send the marketing information to prospective customers who are already identified. In the advanced internet era, permission marketing usually uses automated telemarketing and spam.
Internet/Online Marketing
Internet or online marketing is divided into different forms, including video advertisements, search engine marketing, and email marketing. Online marketing can be identified as digital marketing that needs an approach in areas like design, development, and advertising. Online marketing can be well optimized if the company has a website or social media channels. Through these platforms, the company can make a better marketing approach that reaches to its target customers.
Offline Marketing
Offline marketing includes all forms of marketing that are not done online. The best examples of offline marketing are advertising in the newspapers and on the television. Today’s companies are finding different ways to maximize their offline marketing campaigns and align it with the online ones to complement each other.
Outbound/Traditional Marketing
When you think of marketing, the different forms you come up with are mostly outbound marketing (also called traditional marketing). In fact, the majority of companies today are using different types of outbound marketing to reach their potential customers. Outbound marketing includes any marketing efforts that are taken to introduce a product or service to someone who isn’t looking for that product or service. Some examples are cold calling, sending newsletters, billboards, and banner ads on different web sites.
Social Media Marketing
In the era of internet, marketing has moved to different social media networks to market their products and services. Social media marketing nowadays can be found on several media platforms such as Instagram, Facebook, Twitter, LinkedIn, YouTube, blog sites, etc.
There many other types of marketing that are still used by many companies these days. These approaches are part of the companies’ strategies to improve sales and brand awareness among their potential clients and customers.
