Find out whether retailers actually recommend your products to customers, and how they approach and sell them, with auditors who visit the store like a normal customer.
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Mystery shoppers
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Cities in India
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Countries
The retail recommendation program can be defined as the retailer recommending products or services to the customer, which the customer then tends to buy. It has been observed that the actual buyer is open to recommendations while he goes to purchase a product in the market. The product recommended by the retailer is more likely to be chosen than others.
A customer visits an electronics store to buy a T.V. but gets confused about which brand he should buy, so he asks the shopkeeper to tell him the features of the various brands' T.V.s available.
The shopkeeper recommends that he buy the T.V. of a particular brand.
The reason the shopkeeper recommended a particular brand is that brands give shopkeepers various offers, discounts, promotions and gifts in order to make them recommend their brand to customers.
This whole process is called Retailer Recommendation.
A Retailer Recommendation program is implemented to check if the retailer is recommending the products or services of a particular brand to the customers. This will also give insights about how the retailer approaches and sells the product in the market.
It has been observed that the actual buyer is open to recommendations while he goes to purchase a product in the market. The product recommended by the retailer is more likely to be purchased.
Click through to see what each one covers.
For auditing the retailer recommendation, the auditor visits the store like a normal customer and observes which products or services the retailer recommends.
Shoppers ask for advice as genuine customers and record what the retailer says.
Visits carry GPS address, date and time evidence.
AI checks and our quality team review each report before release.
Dashboards show recommendation results by store, city and cycle.
We agree the product category and the questions the shopper will ask.
Local shoppers visit the store and ask the retailer for a recommendation.
The shopper records what was recommended and how it was sold.
Quality-checked results are shared on your dashboard and as PDF/Excel.
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Every audit runs on our in-house platform, with up to 95% of the process automated.
How brands used FloorWalk audits to change what happens on the ground.
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A mystery shopping program where the auditor visits the store like a normal customer to check whether the retailer recommends your products, and how they approach and sell them.
Tell us what you want to measure and we'll design the right programme for your brand.
