Gather, analyse and share intelligence on products, customers, competitors and the wider market, so your leadership can make strategic decisions one step ahead.
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Field agents & shoppers
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Cities in India
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Countries
Competitive Intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.
Competitive Intelligence means understanding and learning what is happening in the world outside the business to increase one's competitiveness. It means learning as much as possible, as soon as possible, about one's external environment, including one's industry in general and relevant competitors.
Here are some key points about competitive intelligence:
The term competitive intelligence is sometimes viewed as interchangeable with competitor analysis. However, competitive intelligence is more than analysing competitors; it embraces the whole environment and its stakeholders: customers, competitors, distributors, technologies, and macroeconomic data.
Click through to see what each one covers.
On-ground visits to competitor stores and showrooms to understand their products, pricing, promotions and service, compared with yours on the same parameters.
Intelligence gathered openly from the external business environment, never through espionage.
Findings are tied to the decisions your executives and managers need to make.
500,000+ shoppers and field agents across 350+ Indian cities and 22+ countries.
Field visits carry geo-stamped photos with GPS address, date and time.
We agree which competitors, markets and decisions the intelligence must support.
Field visits, surveys and desk research capture information from the market.
Data is quality-checked, analysed and compared against your brand.
Insights are shared on dashboards and reports for decision makers.
Powered by FloorWalk software
Every audit runs on our in-house platform, with up to 95% of the process automated.
How brands used FloorWalk audits to change what happens on the ground.
Have another question? Talk to our team.
Yes. Competitive intelligence is a legal business practice focused on the external business environment, as opposed to industrial espionage, which is illegal.
Tell us what you want to measure and we'll design the right programme for your brand.
