In market research, researchers need to determine the market research tools. There are different types of tools used in market research, including interviews. On interviews, all questions are usually composed and asked by the expert…
Measures to analyse Employee Satisfaction
Purpose and background: "Employee satisfaction" means to describe whether or not staff are happy and fulfilling their wishes and needs at work. Many measures purport that employee satisfaction could be a factor in employee motivation,…
Procedures for collecting Market Research Data
Purpose and background: Data collection is outlined as the procedure of assembling, measuring and analyzing correct insights for research using standard, valid techniques. Scope and responsibilities: Be it on a small or large scale, data…
Study a product from customer’s point of view
Purpose and background Product development is the entire method of planning, creating, and selling new product or existing product with new options. Scope and responsibilities- The goal of new product development is to deliver value…
Pricing Strategy and Price Sensitivity Modelling
Purpose and background: One of the foremost tough selections to form once launching a replacement product is deciding a worth. You don’t wish to depart cash on the table by undercharging, however you furthermore may…
How to plan your Inventory
Purpose and background: Distribution strategy is regarding how effectively a firm gets its product to customers and end users. Firms will sell their product on to the buyer (direct distribution) or through intermediaries (indirect distributions).…
Competitor Study for better understanding
Purpose and background: Industry analysis, for an entrepreneur or a company, is a method that helps it to understand its position relative to other participants in the industry. It helps them to identify both the…
Track your Brand’s Share
Purpose and background: Market share represents the proportion of a business, or market's total sales that's attained by a specific company over a fixed period of time. Market share is calculated by taking the company's…
Know the Market Trends
Purpose and background: Market tracking permits firms to measure awareness of brand, monitor satisfaction of user, study sentiment of the user regarding a new product or service, or analyze the effectiveness of a specific promoting…