Purpose and background:
Market share represents the proportion of a business, or market’s total sales that’s attained by a specific company over a fixed period of time.
Market share is calculated by taking the company’s sales over
the amount and dividing it by the entire sales of the business over an equivalent period.
This metric is employed to grant a general plan of the scale of an organization in reference to its market and its competitors.
The brand share tracking is quantitative market research.

Scope and responsibilities:
Once the brand is launched they have to study their competition brands to improve their sales and services. The overall reflection of the brand share tracking is resulted as percentage study of the same sector. Brand share tracking is based on financial insights and annual sales of the brand.

Procedure and methodologies:
When valuing an organization as a going concern there area unit 3 main valuation ways utilized by business practitioners:

(1) Financial insights of the companies– This information is collected through related websites and easy to collect data.

(2) Comparable company analysis – To study about share tracking of the company it is necessary to compare with companies working on the same sector.

(3) Precedent transactions- these are the most common methods of valuation used in investment banking, equity research, private equity, corporate development, mergers & acquisitions, leveraged buyouts and most areas of finance.

(4) Desk research–  Conduct research from existing records without any actual field work of financial insights of own company to compare with other companies.