Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.
Purpose and background: B2B stands for business-to-business, which is a method of marketing merchandise or services to different businesses. Competitive analysis is extremely important to build B2B strategies as they help highlight where you're having…
Purpose and background: Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of customers who can respond equally to…
Purpose and background: Distribution strategy is regarding how effectively a firm gets its product to customers and end users. Firms will sell their product on to the buyer (direct distribution) or through intermediaries (indirect distributions).…
Purpose and background: Industry analysis, for an entrepreneur or a company, is a method that helps it to understand its position relative to other participants in the industry. It helps them to identify both the…
Purpose and background: Market share represents the proportion of a business, or market's total sales that's attained by a specific company over a fixed period of time. Market share is calculated by taking the company's…