In market research, there are often used terms: primary data and secondary data when gathering and analyzing information. The difference between the two terms is on how the data is collected and used. Basically, primary…
Pricing Strategy and Price Sensitivity Modelling
Purpose and background: One of the foremost tough selections to form once launching a replacement product is deciding a worth. You don’t wish to depart cash on the table by undercharging, however you furthermore may…
Researching for new customers
Purpose and background: Customer acquisition refers to gaining new consumers. Acquisition Research refers to the set of methodologies and systems for managing customer prospects and inquiries that are generated by a variety of marketing techniques.…