Visual merchandising audits or retail audits are often found in the retail industry as one of the strategies performed by a business company in order to strive for success. They provide regular check-ups on retailers to make sure that they are complying with the agreements you have made. rand reputation.
Visual merchandising audits have two basic categories, including shelf audits and seasonal audits. Shelf audits aim at ensuring the pricing compliance by retailers while seasonal audits to make sure that items in the promotion are priced and displayed correctly according to the company’s procedure.
Visual merchandising audits are done by the company’s field representatives. The field representative will perform both shelf audits and seasonal audits. When performing shelf audits, here are important things that a field representative needs to pay attention to:
Speaking about seasonal promotional audits, like shelf audits, seasonal/promotional audits also have important aspects that the company’s representative should take care of that include:
