In market research, researchers need to determine the market research tools. There are different types of tools used in market research, including interviews. On interviews, all questions are usually composed and asked by the expert…
How to plan your advertising campaign
Purpose and background: Advertising research process consists of systematic gathering and analysis of data to assist develop or value advertising methods, ads and commercials, and media campaigns. Researching a company’s past advertisement pattern or deciding…
Researching for new customers
Purpose and background: Customer acquisition refers to gaining new consumers. Acquisition Research refers to the set of methodologies and systems for managing customer prospects and inquiries that are generated by a variety of marketing techniques.…