In-store visibility is part of the important factors that drive sales in the retail sector. Moreover, how your products are displayed and whether they are attractive to consumers or not are part of in-store visibility that should be taken care of.
In-store visibility can be optimized through some strategies, including through auditing. Auditing helps to track the operation and to check whether in-store visibility is properly executed and meet customers’ demand.
What Is In-Store Visibility and Why It Matters?
As mentioned earlier, in-store visibility is how your products are displayed and seen by visitors/consumers as well as how it can attract consumers to purchase them. Generally, there are two main factors why a product or a brand is attractive to consumers which are the quality and the price. However, it then depends on the type of products and the factors can be varied and can be verified by market segmentation.
In order to enhance in-store visibility and make your products more attractive, there are some efforts you can do:
- Making sure the display of your products is attracting your target customers and located in the hotspot area.
- Put certain items on promotions to attract more consumers to purchase your products.
- Stock your items on-schedule, keep them fresh by handling the inventory management properly
- You can always experiment with the display and pricing to optimize your sales.
How to Check In-Store Visibility through Auditing?
As in-store visibility is one of the key elements that drive sales to companies, there should be a proper strategy to optimize it. The strategy is through auditing to make sure that in-store visibility is well performed.
The retail audit helps to get understanding between the company or headquarters and stores or retailers. It also increases the pricing strategies of the company. A field auditor who visits the store should look out to these following things to enhance in-store visibility:
- Make sure that the products on shelves are available in sufficient quantities.
- Make sure the retailer executes proper in-store displays, signage, price, and other point-of-purchase marketing.
- Check if the retailer’s attitude towards the product is proper by Market Survey or not.
- Find out how customers see and use the products, take notes on every important detail for future improvement.
Type of Store Auditing to Optimize In-Store Visibility
There are different types of store auditing that should be performed regularly to maximize in-store visibility, such as:
- The brand image, whether the stores and the display of the products are in line with the company’s brand image.
- The advertising promotions, is the advertising promotion properly displayed and highlighted in the stores?
- Facility management, does the stores’ facility work properly, including the lighting, the anti-theft systems, furniture, and other facilities in the stores?
- Store check, has every aspect of the store, including all the staff and facilities, have been checked and ready?
In-store visibility is crucial as it drives sales to a company and auditing can better maximize the execution in the retail stores. It helps to monitor and track your business’ operations, bridging the gap between the headquarters and the stores. If it is performed properly, it will drive sales to your business. Market Research also plays a crucial role in In-Store Visibility.
