A pricing strategy is used to define the best price for a product or service. A good pricing strategy can determine the price at which you can maximize profits on sales of the products or services.
0+
Shoppers & field agents
0+
Cities in India
0+
Countries
Price may be defined as an exchange of goods and services in terms of money. Price has two elements: the first is utility and the second is value. A pricing strategy is used to define the best price for a product or service.
Pricing strategies look after pricing methods for products or services along with other factors like distribution costs, competitor offerings, positioning strategies, and the business’s target customer base. A good pricing strategy can determine the price at which you can maximize profits on sales of the products or services.
Click through to see what each one covers.
All packaged goods, from milk to mobile phones to cosmetics, are stamped with a price dictated by the manufacturer as the maximum allowable cost to the consumer.
Local shoppers record actual prices and offers in stores across 350+ Indian cities.
Price-tag photos carry GPS address, date and time, so every data point is traceable.
AI checks and our quality team review each report before it reaches you.
Dashboards compare stores, cities and cycles, with PDF and Excel exports.
Agree which products, competitors and markets to price-check.
The questionnaire and photo requirements are built on our platform.
Local shoppers visit stores and capture geo-stamped evidence in the app.
Data is quality-checked and shared on your dashboard for pricing decisions.
Powered by FloorWalk software
Every audit runs on our in-house platform, with up to 95% of the process automated.
Have another question? Talk to our team.
Skimming starts with a high price for a new product and reduces it gradually as competition enters. Penetration is the opposite: a low initial price to help the product enter the market and hold a position until customers accept it.
Tell us what you want to measure and we'll design the right programme for your brand.
