FloorWalk, a leading market survey company, carries out market surveys to give you a thorough understanding of where a specific product or service stands from a consumer’s point of view, by emphasizing the consumer’s needs and preferences.
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Shoppers & field agents
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Cities in India
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Countries
The market survey method is often used in situations where primary, first-hand data is needed to forecast demand. Such a scenario exists when a company wants to introduce a new product or a new variant into the market; it then resorts to primary data. Similarly, a company entering a new business depends on a market survey to forecast its demand or sales. Since there are no past records available with the firm, it has to gather data from the market or directly from customers to forecast sales.
Usually, businesses conduct the survey among a sample of customers to understand their buying capability, attitudes and buying habits. Sometimes, channel partners are surveyed to understand their attitudes, possible purchases, and the overall business trend.
Marketing research companies often use the term as a synonym for marketing research, but this isn’t correct. In fact, the market survey is one of the techniques used within marketing research. The main advantage of the market survey method is that it helps in gathering initial, primary data specific to the matter involved. But collecting primary data can be time-consuming as well as expensive.
Entrepreneurs specialize in creating innovative ideas for new products and services, but ideas that sound good on paper don’t always work in practice. Determining what customers want, and planning products and services that fulfil those wants, is important to the success of a business. Businesses use market surveys to collect data that aids marketing research.
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Secondary data is collected from pre-existing reports or statistics in order to produce valuable pictures. This doesn’t need any fieldwork.
A network of 500,000+ shoppers and field agents across 350+ Indian cities and 22+ countries.
Field photos carry GPS address, date and time, so every visit is traceable.
AI checks and our quality team review each report before it reaches you.
Compare cities and survey cycles on dashboards, with PDF and Excel reports.
Agree what the survey must answer and who should be asked.
A structured questionnaire is built around your needs on our platform.
Our local network collects responses online, by phone or face to face.
Data is quality-checked, analysed and reported with clear recommendations.
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Every audit runs on our in-house platform, with up to 95% of the process automated.
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No. The market survey is one of the techniques used within marketing research. Its main advantage is that it gathers primary data specific to the matter involved.
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