Analyzing the approach for mobile sales across different geographies with respect to retailer recommendation with preferred Price & Brand.
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Cities covered
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Mystery shops in 1 month
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Retailers preferred the client's brand
Step through how the project ran, from brief to result.
When a global mobile manufacturing company was ready to roll out its new models in the market, FloorWalk worked as their most trusted partner to execute this project in 40+ cities across India. The project required real-world visits to different dealers and distributors across India – from retail outlets to stores – to understand the branding, mobile pricing & preferred brands.
Shoppers ask for advice like real buyers, so you hear which brand and price point the retailer actually pushes.
Photos are stamped with GPS address, date and time, so every store visit can be verified.
AI checks and our quality team review each report before it reaches you.
Compare stores, cities and cycles to see where competitors win, with PDF and Excel exports.
We agree the models, price bands, cities and outlet types to cover.
The shopper script and photo requirements are set up on our in-house software.
Local shoppers visit retailers and distributors and record evidence in the app.
Reports are quality-checked and brand preference is compared across cities and price categories.
Powered by FloorWalk software
Every audit runs on our in-house platform, with up to 95% of the process automated.
Have another question? Talk to our team.
Shoppers pose as genuine buyers and ask the store staff for advice, recording which brands and models are recommended, the prices quoted and how the products are displayed.
Tell us what you want to measure and we'll design the right programme for your brand.
