Analyzing the Nicotine consumption market in India other than smoking.
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Cities covered
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Mystery shops
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Project duration
Step through how the project ran, from brief to result.
When a global medical product manufacturing company wanted to understand the pharmacy sales behavior on selling products in different cities, FloorWalk worked as their most trusted partner to execute this project in 20+ cities across India. The project required real-world visits to different pharmacies across India – open walk-in shops were selected to understand the pricing structure, product specification (2 mg or 4 mg) and whether they were really pushing people for prescriptions or not.
Shoppers visit open walk-in medical shops as regular customers and record what they are told and offered.
Photos are stamped with GPS address, date and time, so every pharmacy visit can be verified.
AI checks and our quality team review each report before it reaches you.
Dashboards compare shops and cities, with PDF and Excel reports for your pricing and product teams.
We agree the products, specifications, cities and questions to cover.
The shopper script and evidence requirements are set up on our in-house software.
Local and industry-certified shoppers carry out the visits and record findings in the app.
Reports are quality-checked and findings are summarised by city and category.
Powered by FloorWalk software
Every audit runs on our in-house platform, with up to 95% of the process automated.
Have another question? Talk to our team.
How products are priced and recommended at the counter, which specifications are offered, and whether staff follow the expected process, such as asking for a prescription.
Tell us what you want to measure and we'll design the right programme for your brand.
