From desk research and focus groups to online surveys, observation and depth interviews, these are the methods FloorWalk uses to gather information, followed by data analysis and clear reporting.
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Shoppers & field agents
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Cities in India
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Countries
Every research question needs the right mix of methods. Some answers already exist in published reports and statistics; others need first-hand data from customers, collected in groups, one to one, by phone, online or by observing what actually happens in stores.
Interviews can be run by phone for uncomplicated, structured questions across a geographically spread audience, or face to face, where eye contact and body language give a greater understanding of answers. Depth interviews go further, bringing the respondent’s own perspective into the research agenda.
Observation, one of the oldest techniques in market research, is mystery shopping done with the help of modern, electronic devices. On large studies, sampling and statistical modelling turn a small proportion of respondents into results representative of the whole.
Click through to see what each one covers.
Secondary data is collected from pre-existing reports or statistics in order to produce valuable pictures. This doesn’t need any fieldwork.
500,000+ shoppers and field agents across 350+ Indian cities and 22+ countries.
Field photos carry GPS address, date and time, so every visit is traceable.
AI checks and our quality team review each report before it reaches you.
Compare stores, cities and cycles on dashboards, with PDF and Excel reports.
Agree what you need to know and from whom.
Choose the mix of desk, qualitative and quantitative research that fits.
Questionnaires run on our platform, with fieldwork by our local network.
Findings are quality-checked, analysed and reported with recommendations.
Powered by FloorWalk software
Every audit runs on our in-house platform, with up to 95% of the process automated.
Have another question? Talk to our team.
Desk research collects secondary data from pre-existing reports or statistics to build a useful picture. It doesn’t need any fieldwork.
Tell us what you want to measure and we'll design the right programme for your brand.
