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Industry research

Automobile Industry

Understanding preferred price and sales pitches, benchmarking it through competition and defining a sales strategy.

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Cities covered

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Mystery shops

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Report turnaround

Automobile Industry
350+ cities22+ countries

The Project, Step by Step

Step through how the project ran, from brief to result.

The Challenge

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When a global Automobile company was ready to understand the showroom behavior on selling cars in different cities across India, FloorWalk worked as their most trusted partner to execute this project in 150+ cities across India. The project required real-world visits across different showrooms in India to understand the branding, car pricing & preferred brands.

Why Brands Choose FloorWalk

Real showroom visits

Shoppers walk in as genuine car buyers to hear the actual sales pitch, pricing and brand recommendations.

Geo-stamped proof

Photos are stamped with GPS address, date and time, so every showroom visit can be verified.

Every report checked

AI checks and our quality team review each report before it reaches you.

City-level comparisons

Dashboards compare showrooms, cities and cycles, with PDF and Excel exports for your teams.

How It Works

1

Define the brief

We agree the models, cities and questions: pricing, pitch, branding and brand preference.

2

Build the questionnaire

The visit script and photo requirements are set up on our in-house software.

3

Visit the showrooms

Local and industry-certified shoppers carry out the visits and record evidence in the app.

4

Analyse & report

Reports are quality-checked, collated across dealerships and models, and shared as insights.

Powered by FloorWalk software

Geo-stamped evidence, AI quality checks and live dashboards

Every audit runs on our in-house platform, with up to 95% of the process automated.

Explore the software

Frequently Asked Questions

Have another question? Talk to our team.

Typically the showroom experience, the sales pitch, quoted prices and offers, branding, and which brands or models the sales staff recommend.

Ready to see your stores through your customers' eyes?

Tell us what you want to measure and we'll design the right programme for your brand.