Market Research for Acquisition for an offline brand.
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Cities covered
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Mystery shops
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Stores assessed
Step through how the project ran, from brief to result.
When a global company wanted to acquire one of the leading cosmetics brands with about 50+ stores distributed in 30+ cities across India, FloorWalk worked as their most trusted partner to execute this project in 30+ cities across India. The project required real-world visits to different stores across India to understand the branding and service conditions, on which a report was created.
Shoppers visit as regular customers, so you see branding and service as they really are, not as presented.
Photos are stamped with GPS address, date and time, so every store visit can be verified.
AI checks and our quality team review each report before it reaches you.
Compare stores and cities on the same parameters, with PDF and Excel reports for your deal team.
We agree the stores, cities and the branding and service parameters that matter for valuation.
The questionnaire and photo requirements are set up on our in-house software.
Local and industry-certified shoppers carry out the visits and record evidence in the app.
Reports are quality-checked and service standards are benchmarked store by store.
Powered by FloorWalk software
Every audit runs on our in-house platform, with up to 95% of the process automated.
Have another question? Talk to our team.
It gives an independent, on-ground view of a target's stores, such as branding, store condition and service standards, that can be benchmarked and factored into the evaluation.
Tell us what you want to measure and we'll design the right programme for your brand.
