Real Estate Industry

Understanding the real estate market In NCR for Rental Accommodation.

The Challenge

When a leading real estate company wanted to conduct a study on real estate in the market, FloorWalk worked as their most trusted partner to execute this project in Delhi-NCR. The project requirement real-world visits to different properties manager and Dealer’s across Delhi-NCR – from approved to unapproved properties by companies to understand the Pricing & expectation of the customer.

The Approach

FloorWalk assembled a shopper force to visit properties across Delhi-NCR. Our team scheduled, executed and managed over 200 mystery shops in 5 months while navigating the nuances of local market conditions and requirements. The major focus was to understand the renting market across different geographies/rental criteria. In particularly challenging markets, we enhanced our data gathering efforts by adding industry-certified Shoppers who used in-depth experience to make sure the job was done right.

The Process

FloorWalk developed a custom approach through the use of our in-house software to assign and align the property, training the staff and making structures plan and strategy for extracting information for a property. FloorWalk also tracked the visits online and reported them timely by analyzing reports and producing actionable insights. The process allowed FloorWalk to bundle information for 50 properties, understand the sale’s manager recommendation for brands, the prices for different brands and distinguishing brands that rent their properties in Delhi-NCR.

The Result

Within 48 hours of shop completion, each report was translated, proof-read and delivered to the client ensuring they had the most up-to-date information and results. At the conclusion of the project, Our client was given a study of the rental market, it’s competitional understanding & geography wise rates for the same.