Healthcare & Pharmacy Industry

Analyzing the Nicotine consumption market in India other than smoking.

The Challenge

When a global medical product manufacturing company wanted to understand the pharmacy sales behavior on selling product in the different cities, FloorWalk worked as their most trusted partner to execute this project in 20+ cities across India. The project required real-world visits to different pharmacies across India – Open walk-in shops were selected to understand the pricing structure, product specification (2 Mg or 4 Mg) like that and were they really pushing people for prescriptions or not.

The Approach

FloorWalk assembled a shopper force to visit medical shops across 20+ cities. Our team scheduled, executed and managed over 300 mystery shops in 2 months while navigating the nuances of local market conditions and requirements. In particularly challenging markets, we enhanced our data gathering efforts by adding industry-certified Shoppers who used in-depth experience to make sure the job was done right.

The Process

FloorWalk developed a custom approach through the use of our in-house software to assign and align the medical shops, training the staff and making structures plan and strategy for extracting information from shops. FloorWalk also tracked the visits online and reported them timely by analyzing reports and producing actionable insights. The process allowed FloorWalk to bundle information for 300 medical shops understand the shop's recommendation for process document, the prices for product and specification of product across 20+ cities in 2 months.

The Result

Within 48 hours of audit completion, each report was translated, proofed and delivered to the client ensuring they had the most up-to-date information and results. At the conclusion of the project, we gave the percentage wise reports to the client based on the data that we collect from ground execution in different cities that we suggest as per our data competition in certain categories. This data was calculated and shared with the client to finalize strategies for product prices and product specification needed.