{"id":739,"date":"2019-05-17T12:35:05","date_gmt":"2019-05-17T07:05:05","guid":{"rendered":"http:\/\/floorwalk.in\/blog\/?p=335"},"modified":"2024-10-15T08:26:48","modified_gmt":"2024-10-15T08:26:48","slug":"researching-for-new-customers","status":"publish","type":"post","link":"https:\/\/floorwalk.in\/blog\/researching-for-new-customers\/","title":{"rendered":"Researching for new customers"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"550\" height=\"360\" src=\"https:\/\/newblog.floorwalk.in\/wp-content\/uploads\/2019\/05\/customer-acquisition-550x360-1.jpg\" alt=\"\" class=\"wp-image-1140\" srcset=\"https:\/\/floorwalk.in\/blog\/wp-content\/uploads\/2019\/05\/customer-acquisition-550x360-1.jpg 550w, https:\/\/floorwalk.in\/blog\/wp-content\/uploads\/2019\/05\/customer-acquisition-550x360-1-300x196.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<p><strong>Purpose and background:<\/strong><\/p>\n\n\n\n<p>Customer acquisition refers to gaining new consumers. <a href=\"\/\/floorwalk.in\/market-research.html\">Acquisition Research<\/a> refers to the set of methodologies and systems for managing customer prospects and inquiries that are generated by a variety of marketing techniques. <br><\/p>\n\n\n\n<p><strong>Scope and responsibilities:<\/strong><\/p>\n\n\n\n<p>It is imperative to study relevant past or present trends in user consumption of specific products\/services to understand their inclination\/preference towards it. In addition, continuous rectification of any loopholes in present services\/products is necessary to gain user trust. Also, a big key to retention of existing users and addition of new users is to address users&#8217; queries constantly and to promote new products\/services in an effective way.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/docs.google.com\/a\/floorwalk.in\/drawings\/d\/soBEpv6QM7GoFJU_nmeZ2Sg\/image?w=624&amp;h=63&amp;rev=51&amp;ac=1&amp;parent=1pdJBDH4bjJ63_-G_a6QVqv4ms08PZXOStWckMGxnQ4M\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Procedure and Methodologies:<\/strong><\/p>\n\n\n\n<p>A) <a href=\"\/\/floorwalk.in\/market-research-methods.html\">Desk research<\/a>&#8211; Conduct research from existing records without any actual field work<\/p>\n\n\n\n<p>B) <a href=\"\/\/floorwalk.in\/market-research-methods.html\">E-surveys<\/a> for previous users to share feedback &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>C) <a href=\"https:\/\/floorwalk.in\/market-research-methods.html\">Telephone interviewing<\/a>\/interaction to attract new users or to map old users&#8217; feedback <\/p>\n\n\n\n<p>D) Advertising- All forms of advertising and marketing are designed to attract people to a product or service with the hope that they will eventually become brand loyalists. Above-the-line advertising, such as billboards, television and radio spots, posters, print advertisements, and cinema spots do a great job of getting a brand in front of millions of eyes, but they rarely close a sale or include methods to track customer conversions.<\/p>\n\n\n\n<p>E) Providing coupons\/discounts to lure new users and to retain pre-existing users.<\/p>\n\n\n\n<p>F) Loyalty points schemes play a vital role in user retention<\/p>\n\n\n\n<p>G) Referral discount can be offered to both old and new consumers.<\/p>\n\n\n\n<p>H) A strong communication team has to be in place to address queries of new users.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Purpose and background: Customer acquisition refers to gaining new consumers. Acquisition Research refers to the set of methodologies and systems for managing customer prospects and inquiries that are generated by a variety of marketing techniques. Scope and responsibilities: It is imperative to study relevant past or present trends in user consumption of specific products\/services to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1140,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5],"tags":[23,26,53,54,60],"class_list":["post-739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisition-market-research","category-market-research","tag-acquisition-research","tag-attract-more-people","tag-gaining-customer-trust","tag-gaining-new-customers","tag-identify-market-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Researching for new customers - Mystery Shopping and Market Research Experts!<\/title>\n<meta name=\"description\" content=\"Explore more about mystery shopping |Researching for new customers | FloorWalk\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/floorwalk.in\/blog\/researching-for-new-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Researching for new customers - 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