Consulting Industry

Market Research for Acquisition for an offline brand.

The Challenge

When a global company wanted to acquire one of the leading cosmetics brand with about 50+ stores distributed in 30+ cities across India, FloorWalk worked as their most trusted partner to execute this project in 30+ cities across India. The project requirement real-world visits to different stores across India to understand the branding and service conditions on which a report was created.

The Approach

FloorWalk assembled a shopper force to visit showrooms across 30+ cities. Our team scheduled, executed and managed over 200 mystery shops in 1 month while navigating the nuances of local market conditions and requirements. In particularly challenging markets, we enhanced our data gathering efforts by adding industry-certified Shoppers who used in-depth experience to make sure the job was done right.

The Process

FloorWalk developed a custom approach through the use of our in-house software to assign and align the stores, training the staff and making structures plan and strategy for extracting information for stores. FloorWalk also tracked the visits online and reported them timely by analyzing reports and producing actionable insights. The process allowed FloorWalk to bundle information for 50 stores, understand the store's condition across 30+ cities in 1 month.

The Result

Within 48 hours of shop completion, each report was translated, proofed and delivered to the client ensuring they had the most up-to-date information and results. At the conclusion of the project, a detailed study was shared to align a monetary value to the service standards by benchmarking them. Floorwalk helped to understand the amount of branding done at stores for different valuation parameters.