Mystery Shopping is the most objective and unbiased way of find out the true feedback of the consumers. It helps not only in identifying conforming and non-conforming business units with specific areas of improvement, it also creates a platform for measuring effectiveness of training delivered to employees and recognize and reward best of the lot. Hospitality, Retail and F&B are some of the key industries that can benefit immensely from conducting regular mystery audits.
FloorWalk boasts of a bench of trained shoppers who disguise as actual customers and evaluate following, among others:
Shoppers then share specific, actionable insights to us in real-time, which are audited and finally shared with clients for internal reviews and corrective measures. use this as second paragraph of mystery shopping service.
With each passing day, Indian retail and hospitality is witnessing a paradigm shift with more and more players trying their hands with modern retail thereby providing significantly better overall experience to the customers. With this, customers' expectations are also rising manifold and each of us needs to be on our toes to keep a track on what's going on in our neighborhood, to ensure we don't fall behind in this race to provide customer delight and improve profits.
FloorWalk brings to you a skillset unique to this industry - Our panel has people who have worked for multiple years in various facets of Retail, Hospitality and F&B industries thereby ensuring we look in the right places in our competition's businesses and provide specific insights most relevant to your business in the areas of:
In addition to super-expensive mass media, product marketing teams are also harnessing the potential of in-Store visibility and marketing. While this has proven to be a great medium for tilting the scales in favor of a particular brand over their competitor, this largely depends on the execution of the display plans in the store. And therefore, both product marketing teams and the retailers' marketing teams often need proof of execution.
FloorWalk's trained personnel visit specific units and conduct surprise audits to ensure product marketing team is getting their money's worth and retailer's marketing teams are able to keep a close tab on their space selling plans execution.
Sometimes it's best to ask your existing or prospective customers questions about your brand or services you want answered. Reaching out to your customers via direct means of communication such as following and gathering feedback is a great way of getting insights:
FloorWalk's consultants not only help you identify a need for conducting these surveys, we also design these, help in execution and provide actionable insights.