Purpose and background: Industry analysis, for an entrepreneur or a company, is a method that helps it to understand its position relative to other participants in the industry. It helps them to identify both the…
Track your Brand’s Share
Purpose and background: Market share represents the proportion of a business, or market's total sales that's attained by a specific company over a fixed period of time. Market share is calculated by taking the company's…
Know the Market Trends
Purpose and background: Market tracking permits firms to measure awareness of brand, monitor satisfaction of user, study sentiment of the user regarding a new product or service, or analyze the effectiveness of a specific promoting…
Technique to Enter a Market
Purpose and background: Market entry strategy could be a planned distribution and delivery technique of products or services to a replacement target market. Nevertheless, it’s also implemented in helping novice brands to establish themselves in a pre-existing market or…
Identifying a Marketing Network
Purpose and background: A business model where a distributor network is required to create the business. Usually such businesses are also multilevel marketing in nature in that payouts occur at more than one level. Scope…
How to plan your advertising campaign
Purpose and background: Advertising research process consists of systematic gathering and analysis of data to assist develop or value advertising methods, ads and commercials, and media campaigns. Researching a company’s past advertisement pattern or deciding…
Researching for new customers
Purpose and background: Customer acquisition refers to gaining new consumers. Acquisition Research refers to the set of methodologies and systems for managing customer prospects and inquiries that are generated by a variety of marketing techniques.…
MYSTERY SHOPPING FOR A RESTAURANT
Restaurants are places where customers come not just for good food but also ambience and customer service. Businesses today are banking on 360 degree customer experience to differentiate themselves from the competition. Starting from the…
MYSTERY SHOPPING FOR MOBILE BRANDS
We have an unending list of mobile makers today, all getting ready to outpace one another. With so many variants with similar specifications at competitive prices, customers today are spoilt for choice. In view of…
MYSTERY SHOPPING FOR AUTOMOBILE BRANDS
Automobile industry has several big players, all trying to get the better of one another. For them, customer service has become a differentiating factor. In an age when the concept of luxury showrooms is surfacing,…