MOP-and-SRP

The Meaning of MOP and SRP

What Are MOP and SRP? In the retail industry, especially in India, there are familiar terms called MOP and SRP. MOP is the acronym of Market Operating Price, a term used as a guideline for…

preparing-market-strategy

Strategic Planning for Sustainance

Purpose and background: An organization's strategy that mixes all of its promoting goals into one comprehensive set up. A good promoting strategy ought to be drawn from marketing research and target the correct product so…

B2B-market-research-and-analysis

Business to Business expansion

Purpose and background: B2B stands for business-to-business, which is a method of marketing merchandise or services to different businesses. Competitive analysis is extremely important to build B2B strategies as they help highlight where you're having…

market-segmentation

Consumer Segmentation to understand the market

Purpose and background: Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of customers who can respond equally to…

employee-satisfaction

Measures to analyse Employee Satisfaction

Purpose and background: "Employee satisfaction" means to describe whether or not staff are happy and fulfilling their wishes and needs at work. Many measures purport that employee satisfaction could be a factor in employee motivation,…

data-collection-service

Procedures for collecting Market Research Data

Purpose and background: Data collection is outlined as the procedure of assembling, measuring and analyzing correct insights for research using standard, valid techniques. Scope and responsibilities: Be it on a small or large scale, data…

product-development-research

Study a product from customer’s point of view

Purpose and background Product development is the entire method of planning, creating, and selling new product or existing product with new options. Scope and responsibilities- The goal of new product development is to deliver value…

pricing-strategy-and-price-sensitivity-modelling

Pricing Strategy and Price Sensitivity Modelling

Purpose and background: One of the foremost tough selections to form once launching a replacement product is deciding a worth. You don’t wish to depart cash on the table by undercharging, however you furthermore may…

distribution-mapping

How to plan your Inventory

Purpose and background: Distribution strategy is regarding how effectively a firm gets its product to customers and end users. Firms will sell their product on to the buyer (direct distribution) or through intermediaries (indirect distributions).…