The concept of mystery shopping isn’t new but there are still a significant number of enterprises which haven’t yet jumped into the pool. Often, there is a misconception that mystery shopping is for certain kind of businesses namely restaurants and large scale shop chains. It isn’t so. Even if you are a medium enterprise, mystery shopping can help you reach the heights. Here’s how:
- Helps you analyze your competitors.
There is hardly any business where isn’t any competition. And to excel among all, you need to see what your competitors are offering which you are lacking. Mystery shopping helps you analyze your competitors to your benefit.
- Regularly monitor your services.
Mystery shopping isn’t a one time job. You need to opt for it after regular intervals to see if your services are up to the mark. It helps you recognize the loopholes in your services and hence gives you a chance to fix it at the earliest.
- Staff Evaluation.
Depending on managers and upper level employees to evaluate those on the lower position can be biased most of the times. Mystery shopping helps you evaluate your employees honestly by unbiased mystery shoppers and hence help you in maintaining a praiseworthy employee reward system.
- Overall evaluation of the business
It’s not only for your employees.
Mystery Shopping with FloorWalkpping gives you an overall report of your service area/showrooms. You get first hand information from the point of view of the customer in terms of cleanliness, review on the location, suggestions, other services which might help your business grow and many other aspects. You can get all these information from a single mystery shopping service.
- Positive Aspects
It’s not just about the negative part. Mystery shopping introduces you with the positive aspects of your business as well. By getting to know what customers think is the positive part of your business, you can enhance those things further to create better products and services.
An external entity judging and experiencing your internal processes would always be different as you can yourself see it. A professional mystery shopper knows how to evaluate a business for the profit of the company. And by hiring one, you can get relevant information to further refine your service mechanism, upgrade your staff as per performance, and manage performances so as to increase the effectiveness of your store.
