When conducting market research, there some elements you need to understand, including market size. Understanding market size helps you to identify the category of markets you that become the subject of your research. What is…
MYSTERY SHOPPING FOR AUTOMOBILE BRANDS
Automobile industry has several big players, all trying to get the better of one another. For them, customer service has become a differentiating factor. In an age when the concept of luxury showrooms is surfacing,…
MYSTERY SHOPPING FOR GOVERNMENT SECTOR
Mystery shopping is a growing business. All sectors from private to government are considering mystery shopping to address issues and uncover existing pitfalls in the processes or systems. Although auditing systems are in place, they…